Tile Depot
A Showroom that Stole the Show
Tile Depot NY offers an unparalleled selection of tiles - from contemporary designs to classic bestsellers, imported marble to Italian porcelain. Strategically located warehouses throughout the US and Canada expedite large deliveries, but their true strength is their Brooklyn showroom - a vast open space that attracts designers & decorators from all over, inspiring creativity and helping creatives envision their space.
Technologies
The Tile Depot Challenge
Tile Depot was ready to take their business online – but they had one important concern. Shopping for tiles is an incredibly tactile, hands-on experience. Would it be possible to translate the magic of browsing their showroom onto a screen?
Intuitive browsing, by design
Tile Depot would need a site that was not online beautiful and functional, but that offered a uniquely immersive experience – one that mimicked the fluid, artistic way designers shop.
To accomplish this, Forwardslash embedded itself into Tile Depots world, working closely with their team to gain a deep understanding of its products, process, and clientele from the inside out. The goal? Answering the all-important question: How do designers choose their tiles – what does their selection process look like, start to finish?
Forwardslash then set out to create a custom, intuitive experience, one that would tap into a designer’s creative process while simultaneously boosting Tile Depot’s fulfillment process.
To accomplish this, Forwardslash embedded itself into Tile Depots world, working closely with their team to gain a deep understanding of its products, process, and clientele from the inside out. The goal? Answering the all-important question: How do designers choose their tiles – what does their selection process look like, start to finish?
Forwardslash then set out to create a custom, intuitive experience, one that would tap into a designer’s creative process while simultaneously boosting Tile Depot’s fulfillment process.
Flooring the competition
With their new website, Tile Depots now offers designers a unique encounter with their brand that goes beyond superficial appearances and dives deep into interactive, experiential design.
Whereas standard catalogs rely on beautiful photography, Tile Depot website provides a dynamic interface where functionality and elegance combine to produce a personalized shopping experience unmatched in the industry.
Designers can browse and discover the perfect tile aesthetically through color, size, or style. Sweeping lifestyle imagery immerses designers into a virtual world of inspiration and ideas, helping them to envision their space.
But the end-consumer wasn’t the only client considered in the creation of this site. Forwardslash also designed a powerful, flexible, and easily manageable backend for the Tile Depot team, so the website stays nimble as new designs are launched and inventory comes and goes.
Whereas standard catalogs rely on beautiful photography, Tile Depot website provides a dynamic interface where functionality and elegance combine to produce a personalized shopping experience unmatched in the industry.
Designers can browse and discover the perfect tile aesthetically through color, size, or style. Sweeping lifestyle imagery immerses designers into a virtual world of inspiration and ideas, helping them to envision their space.
But the end-consumer wasn’t the only client considered in the creation of this site. Forwardslash also designed a powerful, flexible, and easily manageable backend for the Tile Depot team, so the website stays nimble as new designs are launched and inventory comes and goes.
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