Our team

Meet Your Forwardslash Team

Leadership & Founders

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Joseph is the company’s founder, and a hands-on leader who ensures the right team and resources are assigned to each client. He encourages the entire team to explore, innovate, and push the boundaries of what’s possible in digital in order to help clients achieve their business goals and dreams.

Joseph Hoffman Founder & Director
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As a user experience strategist, Sholom begins his process by researching and developing the strategy your site needs to successfully achieve its objectives. He then directs a team of developers, writers, and front end-designers to build a smooth site flow that creates optimal conversions.

Sholom Rubin Director of Strategy
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Branislav Jerinić Director of Operations

Your Product Owners

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Avi Spira Director of Resources / Product Owner
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Simi Silverstein Product Owner
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Chavi Bornstein Product Owner
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Reena Lieber Product Owner
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Gabriella Pekier UX Specialist / Project Owner

Your Creative Team

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Tali Perrin Senior Copywriter
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Mattie Holtzberg Senior Copywriter
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Chana Weisman Copywriter

Your Project Managers

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Dušan Kuzmanović Project Manager
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Goran Rapaić Project Manager
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Jovana Jović Project Manager
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Sonja Slijepčević Project Manager

Your People Team

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Snežana Savin People Manager
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Jelena Doder Office Manager
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Neda Ilić People Operations Assistant

Your Design Team

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Branka Medan Design Lead
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Ivana Ivković Grujić UX/UI Designer
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Tamara Soro UX/UI Designer
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Selena Mijatović Motion Designer
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David Popov Brand & Graphic Designer

Your Development Team

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Nenad Knežev Custom Development Lead
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Dejan Stanić E-commerce Development Lead
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Anđela Pavlović Frontend Developer
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Milica Milićev Frontend Developer
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Bojan Kolano Frontend Developer
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Jacob Selaković Frontend Developer
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Monika Čeke Frontend Developer
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Tijana Topalović Frontend Developer
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Vukašin Popović Frontend Developer
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Eduardo Eugen Bojer Frontend Developer
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Goran Čogić Software Engineer
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Dejan Puđa Software Engineer
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Jelena Ružić Software Engineer
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Mladen Krstić Software Engineer
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Dušan Radić Software Engineer
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Miroslav Ćurčić Tech Lead
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Marko Gužvić Software Engineer
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Aleksandar Tolić Software Engineer
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Zdravko Čolić Flutter Engineer
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Aleksandar Sošaljski Software Engineer
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Tamara Komatović Shopify Engineer
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Vuko Vukašinović Shopify Engineer

Your QA Team

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Kristina Ivančić QA Lead
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Bojan Bašica QA Specialist
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Martina Đukić QA Specialist
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Nenad Marković QA Specialist
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Sanela Šljivić QA Specialist
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Nevena Vlaović QA Specialist