Our team

Meet Your Forwardslash Team

Leadership & Founders

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Joseph is the company’s founder, and a hands-on leader who ensures the right team and resources are assigned to each client. He encourages the entire team to explore, innovate, and push the boundaries of what’s possible in digital in order to help clients achieve their business goals and dreams.

Joseph Hoffman Founder & Director
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As a user experience strategist, Sholom begins his process by researching and developing the strategy your site needs to successfully achieve its objectives. He then directs a team of developers, writers, and front end-designers to build a smooth site flow that creates optimal conversions.

Sholom Rubin Director of Strategy
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Nikola Topalović Chief Operating Officer
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Branislav Jerinić Director of Operations

Your Product Owners

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Avi Spira Director of Resources / Product Owner
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Simi Silverstein Product Owner
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Chavi Bornstein Product Owner
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Reena Lieber Product Owner

Your Creative Team

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Tali Perrin Senior Copywriter
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Mattie Holtzberg Senior Copywriter
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Chana Weisman Copywriter

Your Project Managers

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Dušan Kuzmanović Project Manager
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Goran Rapaić Project Manager
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Jovana Jović Project Manager
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Milica Milićev Project Manager
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Sonja Slijepčević Project Manager

Your People Team

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Snežana Savin People Operations Manager
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Jelena Doder Office Manager
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Neda Ilić People Operations Assistant

Your Design Team

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Diana Petrović Creative Director
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Ivana Ivković Grujić Lead Designer
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Tamara Soro UX/UI Designer
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Tamara Stantić UX/UI Designer
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Branka Medan UX/UI Designer
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Selena Mijatović Motion Designer

Your Development Team

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Anđela Pavlović Frontend Developer
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Bojan Kolano Frontend Developer
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Jacob Selaković Frontend Developer
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Monika Čeke Frontend Developer
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Tijana Topalović Frontend Developer
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Vukašin Popović Frontend Developer
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Eduardo Eugen Bojer Frontend Developer
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Goran Čogić Software Engineer
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Dejan Stanić Software Engineer
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Dejan Puđa Software Engineer
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Jelena Ružić Software Engineer
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Mladen Krstić Software Engineer
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Nenad Knežev Tech Lead
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Dušan Radić Software Engineer
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Miroslav Ćurčić Tech Lead
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Marko Gužvić Software Engineer
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Aleksandar Tolić Software Engineer
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Zdravko Čolić Flutter Engineer
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Željko Marjanović Shopify Engineer

Your QA Team

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Bojan Bašica QA Specialist
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Kristina Ivančić QA Specialist
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Martina Đukić QA Specialist
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Nenad Marković QA Specialist
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Sanela Šljivić QA Specialist
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Nevena Vlaović QA Specialist